Understanding Undergraduate Students’ Adoption of Mobile Learning Model: A Perspective of the Extended UTAUT2
نویسنده
چکیده
Although mobile learning in higher education has recently received considerable attention, the fact remains that much of the scholarly effort has been limited to the notions of instrumentality. Drawing on UTAUT2 and extant literature on learning behavior, an adoption model that reflects the determinants of undergraduate students’ mobile learning acceptance in a consumer context was developed and empirically tested against data collected from 182 undergraduate students in China. Structural equation analysis results indicate that hedonic motivation, performance expectancy, social influence, and price value positively affect students’ mobile learning adoption. Surprisingly, self-management of learning was found to have both direct and indirect negative influences on undergraduate students’ adoption of mobile learning. Theoretical and practical implications of the findings are discussed.
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